Canopy Growth's BioSteel Named Official Hydration Partner Of The NHL And NHL Players' Association

BioSteel Sports Nutrition Inc. , the National Hockey League and the National Hockey League Players’ Association signed a new multi-year partnership naming BioSteel the Official Hydration Partner of the NHL and the NHLPA. The milestone partnership will debut during the 2022 NHL Draft in Montreal , where BioSteel is a presenting sponsor of national coverage across Rogers Sportsnet in Canada. The new partnership will provide the BioSteel brand with league-wide rinkside marketing and product supply rights, retail activation rights, community engagement platforms, player marketing and activation rights and more. Beginning in the 2022-23 NHL regular season, fans will see NHL players hydrating with BioSteel during every NHL game ... Full story available on Benzinga.com