Dentsu Tracking supports UK government in the fight against illicit trade with launch of new digital Track & Trace system

GENEVA , July 7, 2022 /PRNewswire/ -- The United Kingdom (UK) has a new Track & Trace system for tobacco products, established and operated by Dentsu Tracking. The system, which was successfully launched on 1 July, provides the UK government with digital, data-driven traceability functionality across the entire tobacco supply chain. The system forms an important pillar of the UK's anti-illicit trade strategy, supporting Her Majesty's Revenue & Customs (HMRC) to fight the issue of illicit trade most effectively. "We are honoured to work with HMRC and help the UK in the fight against illicit tobacco trade. Our digital system is tailored to the policy objectives of HMRC and designed to address the specific characteristics of the UK market. This ensures that the system provides HMRC with the highest level of visibility and government control over the entire UK tobacco supply chain" said Philippe Castella , Managing Director of Dentsu Tracking. Fighting illicit trade in the supply-chain The new Track & Trace system established by Dentsu Tracking leverages the advantages of digital technology to enable the ... Full story available on