IAS Announces Audio Ad Verification Certified for Use on Pandora's Platform

Providing Transparency to Advertisers for their Audio Campaigns NEW YORK , July 11, 2022 /PRNewswire/ -- Integral Ad Science (NASDAQ:IAS ), a global leader in digital media quality, today introduced its third-party ad measurement technology to the digital audio streaming medium. Tested and certified for use on Pandora, a leading digital audio advertising platform in the U.S, brands are now able to contract directly with IAS to measure a variety of audibility metrics as well as detect invalid traffic (IVT) for the advertisers' mobile audio ads running on Pandora. "As advertisers follow consumers from traditional radio to digital streaming, IAS is extending our verification and IVT measurement solutions to help brands validate ... Full story available on Benzinga.com