Simplicity Group Agrees to Acquire LifePro Financial Services and Will Welcome Heather Ulz and Ben Nevejans as Partners

SUMMIT, N.J. , July 7, 2022 /PRNewswire/ -- The Simplicity Group ("Simplicity") today announced that it has entered into a definitive agreement to acquire LifePro Financial Services, Inc. ("LifePro"), a San Diego -based financial products distribution business serving independent financial professionals across the country with a range of financial planning and sales and marketing supports. The agreement with LifePro marks the 39th acquisition for Simplicity. Heather Ulz , Ben Nevejans , and the LifePro team will continue to manage the business with the additional resources of the Simplicity Group. "LifePro combines the best of a well-respected founder culture, an exceptional management team, and an employee-ownership mentality that are the hallmarks of great, enduring businesses. Bill Zimmerman had the ... Full story available on